Hi. I would like to thank you for the right thing you are doing, being an aspiring vegan, I know how stressful it can be for the new converts. The core idea of veganism is compassion for all living things, thus my first idea for the logo.
I liked the idea of the heart in the squiggle (brain) but the head makes it feel medical - is there was a way to merge the two ideas of 'a heart in amongst it all' and the brand name of 'My Kind of Thing' - they just look too separate right now. And its a jump to connect the idea of a heart with kindness. Also I feel we need to get more creative with the brand name and choice of fonts. The more recent designs are not appealing to me - feel quite young and very 'nature' centric - which is too narrow for us. Thanks so far though :)