Entry 6 is out prefered of the three - but it is very harsh in terms of the black and the use of a hard, uppercase font. Please read our blog posts (I uploaded them) - there is a light-heartedness and fun element to our posts - we are not serious - remember that a key thing for us is communicating 'kindness'
Thanks for your submissions. You are up there as one of our favourites - We liked the grittiness (but just a bit too harsh). So far no one has really cracked pulling through the idea of 'kindness'/'kind things'. I've sought out a few more logos that we love the feel of and so maybe you'd be keen to keep at it a little longer with these as some inspiration. We are liking the more gritty feel of some you'll find in the links below.
We also have four potential pay-off lines we are deciding upon to use with the brand name and they are:
Better things to do with your time Live more meaningfully Time well spent It's all good
Hi - I'm liking the feel and graininess of 68, but I'm not understanding the relevance of the spectacles or the arrow. Of the new entries 68 is closest - but you need to think a bit more carefully around visually bringing to life the idea of 'kind'/'kindness'