I was picturing more of a horizontal logo, but a square shape will work too, I guess. Mostly, I need it to look good on the website and in web links. We don't do a lot of print advertising anymore. The baby bottle and baby clothing are very understandable iconic images. Since you can get these things in 1,000 different stores, however, it's not what people come to our store for. Our important products are strollers, car seats and wooden nursery furniture. Also moms like our large selection of stylish modern things like European wood high chairs and lots of beautiful fabric baby carriers. It's hard to find simple, understandable clip art for these things, though.
#21 Nice work! I still like the font. I like the colors. I like the horizontal shape a little better. The stork, though, is not fresh. In the same style, could there be a mom or a baby or a mom & baby instead? Our tag line is "Everything for baby and you" Thanks!