Oh thanks for the feedback, it really helps a lot of there is a bit of guidance - I will try something more abstract - what do you think of the typography?
I like your artwork. I'm wanting the elephant to be recognizable to the brand which I think requires it to be more unique looking than this. Can you make it more abstract?
The target market is boys' moms in their 30s so although it is a children's line, I want the logo to be slightly more mature
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The target market is boys' moms in their 30s so although it is a children's line, I want the logo to be slightly more mature