The logo needs to be elegant. We would not like to use dark colours like black. Not necessary it depicts a diamond because it is a diamond company. Mour in India means peacock which is the symbol of beauty and elegance. Hence we could go ahead with showing some peacock as an element as well if you wish.
Also, please utilize colors that compliment each other. The Entry 14 is not complementing the colors.
The latest logo submitted has a very subtle concept. How do we make it more artistic and designer? Since it's a premium jewelry brand, every collateral needs to be elegant, premium and royal.
Entry 22 is really nice. Can we associate the brand with one colour? Could you invent a custom colour which the users can associate with the brand. Could you help us understand the story behind this creation.
At a peacock beautiful feathers. On each feather there is a pattern. This pattern can be perceived as ornament (feature, diamond of a peacock). Central part of a pattern (his heart) and trunk of a bird of blue color. Therefore color of a brand I choose the blue #84. On the other hand feathers (most beautiful part of a peacock) the green #85. Therefore color of a brand can be and green. The body of a bird is represented in negative space for the best concentration of attention on feathers (diamonds). Over the head of a peacock a crown, thus a peacock - the queen of jewelry.