The logo needs to be elegant. We would not like to use dark colours like black. Not necessary it depicts a diamond because it is a diamond company. Mour in India means peacock which is the symbol of beauty and elegance. Hence we could go ahead with showing some peacock as an element as well if you wish.
The word is JEWELS not JewelSt! How do we add more elegance and zeal to the logo?
I like the concept of the mour placed at the place of O but how could we further simplify and beautify it? Also, please do not use black colour. We wish to have elegant colours like a purple, blue or pink- any soothing shade of any elegant colour