Lucky I'm not feeling the font used here. The cross is also a bit too sharp. Take a look at the link I have in the brief that shows a sample of a star or two that has a more gothic feel. That is what we're looking for. Here is another example >>>. http://www.trademarkia.com/logo-images/chrome-hearts-llc/logo-77565697.jpg
Keep in mind that start belongs to Chrome Hearts so we cannot use as-is but we like that style.
Lucky Kid, this latest font is awesome! It looks like we are getting some pushback internally for the cross potentially alienating some. I personally like it but I understand why there is concern. Keeping with your new font style can you try to incorporate a fleur de lis design or something similar? I think you're right there in terms of a winning design if you can figure out a good replacement for the cross. Here are some examples of fleur de lis https://www.google.com/search?q=fleur+de+lis&biw=1024&bih=672&source=lnms&tbm=isch&sa=X&ei=QobAVIeDDOPksAStqID4Dg&ved=0CAYQ_AUoAQ
We are also open to other gothic types of symbols.
Let's also try putting the cross you have in #225 behind your 2 new font designs. That looks less like a religious cross. Adjust the colors in it to match the new darker purple.
I just posted this update. Wanted to make sure you got it.
IMPORTANT UPDATE: Our team internally has expressed some concern over the use of a cross that looks too religious. We would like to focus on more gothic symbols. There are crosses that are considered more gothic than religious and you can see some of them here in this image. You will see they are more evenly crossed. Let's focus on designs that have our name along with a gothic style cross or other symbol.
When I get home tonight I'll work on the new crosses. I didn't have time this morning to do that before work and Dr. appts. I really love the font too! With a little more work you'll have a identity you'll be proud of.
You will notice they are crossed right in the middle so it's not a religious cross. This mat work better,m as well anything with a fleur de lis may work too.
Lucky is this a custom font? I see a break in the letter B. Is that supposed to be there? I'm wondering if that should be closed so there is no break. What do you think?
The break in the B can be modified. I had seen that but with the back of the B flat it didn't look too much like an S but I will make a version with that break changed.
Can you show me #276 in an alternate layout so it's taller and less wide. The idea is we need to be able to put it on a bottle so we need a vertical layout as well for the bottle. Perhaps putting "Brew" under "Motley"?
Really hope that you choose my design. I'll be home tonight to make any chances or variations you might want. The stacked was rushed today before I left, so I would take more time to clean it up and do the changes to the B as well. I get a really good feeling about this identity.
Kent can you maybe make the 2 e's a little more legible? I think if you create a little separation between the final loop of the "e", it will be easier to read. I docked it up a little on my end to show you what I mean. https://www.dropbox.com/s/wk8hv37uw6hkyhc/2A.png?dl=0
the general concern is that the name is not be too difficult to read. so maybe make that change and also maybe play with the extra loops around the M and B - do these in steps so I can see them in each phase of change
I would love to work on this till it is perfect! The drop shadow might be a little strong, affecting the readability too. I won't be home till later but I know I can make the logo that will work for you.
much cleaner. just need the vertical version with the same changes. the vertical version also had some issues with the B. needs to be cleaned up a bit.
look great. We should have a final vote tomorrow. It's close - really close. you're right in it. We have a small focus group of vapers that we will show the 3 concepts to and see which one they respond best to. Personally I like yours best.... but it's their vote that really matters so lets see what tomorrow brings. good luck
Thank you and if there is anything that needs to be modified let me know. I'll probably get some rest and have a short day at work tomorrow. Got my fingers crossed.