Motley BrewLogo Design Contest

Logo Design Contest
Contests / Motley Brew

Motley Brew has selected their winning logo design.

For $750 they received 375 designs from 32 different designers from around the world.

Withdrawn

3rd
#299

Withdrawn

New
#300

Withdrawn

New
#232

Withdrawn

New
#245

Withdrawn

New
#229

Withdrawn

New
#290

Withdrawn

New
#346

Withdrawn

New
#345

Withdrawn

New
#344

Withdrawn

New
#343

Withdrawn

New
#342

Withdrawn

New
#341

Withdrawn

New
#288

Withdrawn

New
#223

Withdrawn

New
#222

Withdrawn

New
#221

Withdrawn

New
#218

Withdrawn

New
#206

Withdrawn

New
#204

Withdrawn

New
#201

Withdrawn

Prefers others.
#297

Withdrawn

Prefers others.
#291

Withdrawn

Prefers others.
#289

Withdrawn

Prefers others.
#234

Withdrawn

Prefers others.
#230

Discussion

 
I really like #201. Would you show me this design with a cross similar to this one here behind it? It cannot be the exact same cross as it belongs to chrome hearts but something similar would work.

http://www.trademarkia.com/logo-images/chrome-hearts-llc/logo-77565697.jpg
9 years ago
 
I really like #201. Would you show me this design with a cross similar to this one here behind it? It cannot be the exact same cross as it belongs to chrome hearts but something similar would work.

http://www.trademarkia.com/logo-images/chrome-hearts-llc/logo-77565697.jpg
9 years ago
 
I believe we also need to remove the 2 dots from the "e" in brew. In German it's only used on the A, I, O. In Old English only when there are 2 vowels continuous, I may be wrong, but that's my understanding. What is yours?
9 years ago
 
Logo Designer
I appreciate you getting back with me so quickly and glad you like the design! I'll get starting on incorporating the cross into the design. I just want to clarify that the cross has been your suggestion in the contest though, because the number one ranked design is using one. If you're the one that suggested it there should be no issue, but if not I'm sure I'll get called out for "copying".

As far as the two dots, I think your right. Putting them over the E was mostly for visual purposes. It may end up that I have to remove them from the O also. Someone launched a logo court violation against it because it's similar to the band's use. Which I didn't realize that was unique to the band. I thought it was more a grammar thing, so I'll have to see how that plays out.

Thanks again for the interest and feedback. Let me know if you think of anything in the mean time. I'll get the updated design ready soon. Thanks!
9 years ago
 
I really like #201. Would you show me this design with a cross similar to this one here behind it? It cannot be the exact same cross as it belongs to chrome hearts but something similar would work.

http://www.trademarkia.com/logo-images/chrome-hearts-llc/logo-77565697.jpg
9 years ago
 
Logo Designer
I had to remove #201 due to the dots over the letters. That is unique to the band after all. I've updated the new design #218 with a cross added like you requested. Let me know if there's anything else. Thanks again!

9 years ago
 
i really like that!! How would we introduce color to that? May be that it's better in black only but can you show me a few color variations?
9 years ago
 
why did you :move #201? Can you leave it up there?
9 years ago
 
Logo Designer
Sure I can throw in some color. I had to remove 201 because we aren't allowed to use the dots over the letters. They are unique to the band's logo, so it violates copyright rules. Sorry about that.
9 years ago
 
Got it. That's silly about the dots. It's German grammar and not unique to the band, http://en.m.wikipedia.org/wiki/%C3%96

As for the cross, it was in my brief that I wanted those type of symbols and I even had a link to a page showing a cross.... https://www.google.com/search?q=chrome+hearts+symbols&biw=1024&bih=672&source=lnms&tbm=isch&sa=X&ei=5lzAVMCJOa-ZsQTtuoKQCg&ved=0CAYQ_AUoAQ

It's still in my brief.
9 years ago
 
Logo Designer
#221 introduces a little color without it being overkill I think. I kept it pretty neutral for flexibility but if you want different shades we can give those a try too, no problem.

Yeah I tried my best to find an example of MOTLEY using the dots other than the band but I couldn't unfortunately. The band only included them because they though it made them look European, not for any grammatical reason: http://classicrock.teamrock.com/news/2014-12-12/motley-crue-logo-inspired-by-german-beer

Sorry for that though.
9 years ago
 
Show me a purple cross please. Deep purple. On both white and black background please.
9 years ago
 
Logo Designer
#222 and #223 with purple crosses. Thank you!
9 years ago
 
Beautiful. My vote is for you as a winner. Will need to run by my team in the morning. May end it early. Just found out that Faith was the one that opened the complaint on the 2 dots. I explained that the 2 dots is known at an Umlaut and used in German. It's not trademark able. Regardless we don't need it.
9 years ago
 
Logo Designer
Yeah I agree, I don't think they are a necessity either way. Glad you like everything so far and just keep me posted if the team wants any changes after you meet. Thanks again!
9 years ago
 
I showed your design to 2 of my partners. One came back with this suggestion. Maybe you can work on this tonight?

"So I showed my wife to see what she thought. She has no clue about the project and is not jewish. Her response was church and rocker.

I do like the clarity and brand definition but Maybe they can tone the top of the cross down a little like chrome hearts so no one is alienated "

The chrome hearts cross is here for reference >>> http://www.trademarkia.com/logo-images/chrome-hearts-llc/logo-77565697.jpg
9 years ago
 
Logo Designer
Sure. What do you think they mean by toning down the top part of the cross? Is the swirl too much? Or is it the lines and detail within the cross? I did the very top swirl on the cross to tie it in with the styling of the text, but if that's what they don't like I can try something else.
9 years ago
 
I think making it less religious. Yeah less flair maybe more rounded? Like the chrome hearts cross.
9 years ago
 
I think making it less religious. Yeah less flair maybe more rounded? Like the chrome hearts cross.
9 years ago
 
Logo Designer
So I submitted #229 and #230 that incorporate other ideas than the cross and relate more to the brand. The reason being is I'm still trying to find out if I'll be able to use the cross in my design. There's an issue about it being too similar to an existing design. I'm trying to find out more from administration and will keep you posted. Thanks!
9 years ago
 
#230 is interesting. The dropper top/nipple should be a little longer - see here the black top nipple http://fivepawns.com/wp-content/uploads/2013/03/gambit-11-450x450.jpg

I'd also lie to see how that will look on a white background with the nipple top in black instead of purple. The tube can be purple but make the top black.

This has potential!!
9 years ago
 
I have a suggestion. Let's try replacing the cross with a fleur de lis - see here >>> https://www.google.com/search?q=fleur+de+lis&biw=1024&bih=672&source=lnms&tbm=isch&sa=X&ei=QobAVIeDDOPksAStqID4Dg&ved=0CAYQ_AUoAQ
9 years ago
 
Logo Designer
#232 updated. I'll see if I can make the flour de lis work too. It's not as long as the cross so it might be tricky. Thanks!

9 years ago
 
Logo Designer
#234 turned out pretty cool with the stylized flour de lis. I think it fits pretty well with the overall design.
9 years ago
 
I just posted this update. Wanted to make sure you got it.

IMPORTANT UPDATE: Our team internally has expressed some concern over the use of a cross that looks too religious. We would like to focus on more gothic symbols. There are crosses that are considered more gothic than religious and you can see some of them here in this image. You will see they are more evenly crossed. Let's focus on designs that have our name along with a gothic style cross or other symbol.

http://thumbs.dreamstime.com/z/heraldic-symbols-crosses-22448826.jpg
9 years ago
 
I wanted to pass along this suggestion for another concept. the idea is a large drop as the background image. Watch this video here... http://screencast.com/t/pME9ZmOl7
9 years ago
 
sorry for all the requests... but could you show me #234 with the Fleur de lis in a purple wood grain like design #220 ?
9 years ago
 
Logo Designer
#245 is a combination of the droplet and gothic cross idea. I incorporated the droplet into the center of the cross instead of doing the stand alone droplet. It was too big and was missing a large section from the center because of the text, so it wasn't very recognizable.

I'll see what I can do about the wood and fleur de lis, but I can't get to close to how #220 did his styling without there being issues.
9 years ago
 
What happened to your first designs with the crosses? I can't see them anymore??
9 years ago
 
are you still active in this contest? Haven't heard back from you.
9 years ago
 
Can you show me #234 in an alternate layout so it's taller and less wide. The idea is we need to be able to put it on a bottle so we need a vertical layout as well for the bottle. Perhaps putting "Brew" under "Motley"?
9 years ago
 
Logo Designer
Sure. Keep in mind the taller you go with the design you eat up space underneath for the information you need to fit on the label also.

I've got some more ideas I'm exploring to submit soon also. And I went ahead and removed the cross designs because it wasn't worth getting booted out of the contest for since they weren't as highly ranked as my latest entries. There was some conflict over how I had the cross positioned similar to another designer. Just trying to pick my battles ha.

But I'll get some tweaks made to #234 and upload some alternate designs also pretty soon. Thanks!!
9 years ago
 
Logo Designer
#289 updated to be vertical layout.

#290 and #288 are some other options I thought would work nicely, with a preference to #290.

Should have some others coming shortly.
9 years ago
 
can you add the tag line to #289 ?
9 years ago
 
Logo Designer
Good catch. Here's #297 with the tagline.
9 years ago
 
looks great. Do you also do package design services?
9 years ago
 
i think on #234 and #297 you have some inconsistency with the small thin double lines under and above the words. one shows a gray fill and the other doesn't. I think I prefer them all with NO gray fill. I'm referring to the thin lines that create the separation between the purple Fleur and the letters.
9 years ago
 
Logo Designer
They are all thin black lines in the art file. I think the site compresses them when uploading so some quality and crispness is lost. I uploaded new ones that should appear more accurate.
9 years ago
 
Logo Designer
If you're talking about bottle label designs and stuff like that, yeah it's no problem.
9 years ago
 
Logo Designer
#341 #342 #345 #346

Made a couple changes and gave another droplet option. I still like the idea of the droplet because it ties back to what the brand actually does. Thanks!
9 years ago
 
Thak you - I still think the other one is the best design. Top 3 Designs are out for feedback to our focus group today.
9 years ago
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