Moore ImpactLogo Design Contest

Logo Design Contest
Contests / Moore Impact

Moore Impact has selected their winning logo design.

For $250 they received 312 designs from 27 different designers from around the world.
2nd
#273

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10th
#104

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New
#76

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Prefers others.
#306

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#302

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#299

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#292

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#288

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#285

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#283

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#276

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#275

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#274

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#266

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#265

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#262

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#257

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#256

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#255

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#254

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#249

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#248

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#245

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#244

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#242

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#241

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#240

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#239

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#238

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#236

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#234

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#233

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#231

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#230

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#229

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#222

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#221

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#220

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#219

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#214

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#212

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#211

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#210

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#209

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#208

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#207

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#204

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#203

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#201

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#200

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#199

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#198

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#197

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#194

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#193

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#192

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#191

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#190

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#189
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Discussion

 
like 'moore' and 'impact' in two different colors, though not my favorite shades of green. maybe try blues - that is my favorite color. feel free to suggest a companion color. (pls keep in mind that I choose these colors because of what logotournament suggested they convey, eg growth/green, blue/knowledge, orange/creative. Is there a font that conveys impact better? i like including the words envision, expand, explore. i would like the graphic to convey those words in a simple/clear design
14 years ago
 
and i do love the simplicity of #4
14 years ago
 
Logo Designer
Hello Bonnie,

Thank you very much for your feedback and ranking!
I will make the versions in a flash!

Thank you,
Angelina
14 years ago
 
Logo Designer
Revision. All in blue.

I choose the combination of blue and green to represent
the sky, earth, mountains. Also this are the color of creativity,
success, prosperity and in the same time of dynamic.

I have few more color combos for you.

Thanks,
Angelina

(This comment references Entry #17)
14 years ago
 
Hello Angelina,

thanks! i have often thought about mountains as an image for the company. Love the idea of sky, earth, mountains (and oceans too) as a symbol of my preference for sustainable projects. the more simply put, the better. the green in #17 is not my favorite - i prefer the lighter gren in #12. i'm not sure that either word needs to have more emphasis - the right font (a clean, clear, uncomplicated one) should say it all. i prefer the simplicity of print v. script. i must say i am drawn to the colors in #22. i also like the colors and clean look in ranking #5 and #6.

thanks you,
Bonnie
14 years ago
 
Logo Designer
More blue and the green you liked.

(This comment references Entry #60)
14 years ago
 
Logo Designer
And a water idea added :) Like a river ...

(This comment references Entry #61)
14 years ago
 
Logo Designer
And something more simple.

(This comment references Entry #62)
14 years ago
 
Logo Designer
New approach - clean and simple.

(This comment references Entry #64)
14 years ago
 
Logo Designer
Simplified.

(This comment references Entry #69)
14 years ago
 
Logo Designer
New approach.

(This comment references Entry #77)
14 years ago
 
Thank you. I love the river and mountain, especially in #62 and #63. It says so much!

1. The words seem busy with so many different colors. Would you considier just putting the words in black or all in one color? I like a super clean font similar to the one used in #47 and #48.

2. You made the sustainable message crystal clear. I also get the challenge of conquering the mountain peak. Is there a way to address the visioning/exploring aspect or will that destroy the simplicity that I love so much? I like the reference to the compass in #47 and #48. Simplicity is most important and I realize this request may not be possible.
14 years ago
 
Logo Designer
Thank you for your feedback. Very, very helpful for me!
I will try to simplify my work as much as I can!

I think that I have an idea hot to show the visioning part.
But will have to think about the exploring thing, although the
mountain already persist in the logo - once as an element form the
earth and once representing the adventure, the exploring of the new.

Look forward,
Angelina :)

14 years ago
 
Logo Designer
Simplified. Change the font.

Intentionally enlarged the mountain so the challenge of exploring is more.
Make the river shorter - so the final destination will be reached faster.
And it makes the logo more clean and tidy.

Your advice for the color of the name was good - black.
Neutral color.

(This comment references Entry #89)
14 years ago
 
Logo Designer
And a version to show you how it looks like in one color.

(This comment references Entry #91)
14 years ago
 
Logo Designer
The visionary part...

(This comment references Entry #92)
14 years ago
 
Could you remove the shadow under the river in #62 and all black lettering?

Could I also see #94 w/out the line at the top of the mountain?

Then could you do #94 w MOORE and IMPACT on two different linees, probably in all caps so that Envision, Explore, Expand be centered underneath as you have in #62.

Thanks for trying the eye on the mountain for visioning. It doesn't quite work because it reminds me of an Egyptian pyramid.

Would it work if the mountain and river were set in front of a round circle? I'm wondering if the circle could symbolize a global sphere of influence and possibilities while the mountain and riverrepresent clear challenges? Maybe Im getting carried away...
14 years ago
 
Logo Designer
Hi,

Thank you for your feedback!

Here is one of the revisions you requested to see.

Here I removed the white part out of the mountain.
Made the tag line all in caps in gray shade.

(This comment references Entry #104)
14 years ago
 
Logo Designer
Revision - the name is in dark gray. I let myself not to be as you requested - black,
because I think it's getting very heavy. Dark gray gives more calmness to the logo.

(This comment references Entry #105)
14 years ago
 
Logo Designer
Revision - the same logo but in front of a green cycle to represent the earth - influence and possibilities and the while the mountain and river - representing clear challenges.

I think it looks really clean and simple.

(This comment references Entry #106)
14 years ago
 
Logo Designer
Here the green circle (representing the earth), has been attached with one more meaning - this little triangles,
first of all are little mountains, second of all are little arrows pointing the expanding (gaining, achieving, developing, etc.) and pointing that there are a lot of opportunities and directions to choose (just like the compass rays but simplified).

(This comment references Entry #109)
14 years ago
 
Logo Designer
The river-mountain idea I decidet to round it like a flower, and it the same time
to sircle to earth - thy symbol of life. That's why the "I" form "Impact" is a little
bit enlarged and the whole word is in green. Besides the all look is still simple,
clean and reminds a little of the flower of life. You could see it here:
http://upload.wikimedia.org/wikipedia/commons/thumb/e/ee/Flower-of-Life-19circles36arcs-enclosed.svg/600px-Flower-of-Life-19circles36arcs-enclosed.svg.png

(This comment references Entry #110)
14 years ago
 
Logo Designer
And here is my interpretation of this flower of life.

(This comment references Entry #111)
14 years ago
 
Logo Designer
Here I cept the "flower of life" motif and made it as a mountain with a river.

(This comment references Entry #112)
14 years ago
 
Logo Designer
Update - tag line is more readable and all in caps.

(This comment references Entry #119)
14 years ago
 
Logo Designer
Would you like to change the font, colors or else?
14 years ago
 
Thanks. i met with my team and we like #76 and 60. Could you put the emphasis on 'impact' instead of 'moore'? Moore seems to be either darker or bolder and stand out more in both. Like the upper and lower case options in 76 and 119. is that a navy blue? it's fine, just checking to see what color it is. The colors in 76 are good - stronger and more timeless in 76. thanks!
14 years ago
 
Logo Designer
Thank you for your feedback! The updates will be made shortly!

The colors in 76 and 60 are the same - the blue is not the exact navy blue but form the same color gamma.
14 years ago
 
Logo Designer
Update - version 1 - Moore is not the emphasis anymore, but the IMPACt is.
I also changed a little bit the angle of the swooshes.

(This comment references Entry #123)
14 years ago
 
Logo Designer
Update - Version 2 - The same style as the original you ranked 1st, but the MOORE is in green (light color) and the IMPACT is in dark blue.

(This comment references Entry #124)
14 years ago
 
Logo Designer
Update - version 3 - different approach of emphases the IMPACT.

(This comment references Entry #125)
14 years ago
 
Logo Designer
Update - changed the blue shade and added an extra color for accent .

(This comment references Entry #126)
14 years ago
 
Thanks. I like the angle of the swooshes in #76 and the layout of the letters (i.e. impact does not run into the swooshes) - just need 'impact' to have the impact. I'd also like to keep it to two colors and black if needed. Not sure what those tow colors should be but they should be strong and timeless. This is great. thanks.
14 years ago
 
Logo Designer
Update.

(This comment references Entry #162)
14 years ago
 
Logo Designer
update2.

(This comment references Entry #163)
14 years ago
 
Logo Designer
update.

(This comment references Entry #164)
14 years ago
 
Logo Designer
New approach.

(This comment references Entry #165)
14 years ago
 
Logo Designer
New.

(This comment references Entry #167)
14 years ago
 
Logo Designer
new.

(This comment references Entry #169)
14 years ago
 
Logo Designer
new.

(This comment references Entry #180)
14 years ago
 
Logo Designer
New layout.

(This comment references Entry #204)
14 years ago
 
Logo Designer
New approach.

(This comment references Entry #208)
14 years ago
 
Logo Designer
Clear, simple, free. Represents all of the tag line: "Envision, Explore and Expand" What do you think?

(This comment references Entry #214)
14 years ago
 
#124 is the right concept. Could I see #124 with the green you used in #76 and the font from #170? thanks.
14 years ago
 
Logo Designer
Yes, the updates will be uploaded shortly!

Thanks!
14 years ago
 
Logo Designer
Version updated as you requested. The green and the font type combined.

(This comment references Entry #219)
14 years ago
 
Logo Designer
Revision - Moore in gray shade.

(This comment references Entry #220)
14 years ago
 
Logo Designer
revision - IMPACT in green.

(This comment references Entry #221)
14 years ago
 
Logo Designer
And a new idea.

(This comment references Entry #222)
14 years ago
 
Logo Designer
Revision - font type - more clear, easy to read in one line.

(This comment references Entry #229)
14 years ago
 
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