Just a thought, could you try the same font used in the "cowboy" within the Montana. Have you tried the outline of the state with maroon color? What colors are you actually using?
OK, I don't mean to distract you too much, however, since my family are ranchers and cowboys, if you were able to place a cowboy hat on top of the bottle neck it might work???
Your logo just keeps sticking in our heads. It is very clever. Can you maybe elongate the bottle neck? We love the MVW forming the bottle. But it reminds of a whiskey bottle instead of a wine bottle. Nice clean and simple label. We were also wondering if you could throw in the outline of the State of Montana somewhere.
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