Hello CH ,
As a brand identity and brand communication designer
Entry #84 is designed keeping in mind the following things.
Concept : Rolling balls /object gains momentum so a rolling ball is used to signify the desired brand .
Things to remember for a better design
1 - Max two colors to avoid printing problems
2 - The logo works well on both stationary and corporate Identity .
3 - Very less gradients are used to avoid printing problems
4 - Looks good in black and white ( The important thing to remember )
IMO go for no or less gradient logos they scale well, fit well , looks well .
My work-folio :
http://www.behance.net/beingjustcreativeBest regards