Inspiration: "Provide cellular phone based capabilities for measuring consumer behavior and personal media consumption."
overall concept plays into the human element via the form of a head + mobile waves as the brain... very clean, simple, and modern... flexibile as it works well in full, reverse, or one color... scales well to small sizes...
reverse color - I typically show a reverse option because I deliver numerous formats if chosen so you have some flexibility in how you portray your brand.
Very nice direction, very important is the ability to scale to small versions and have reverse color capability. You are very much right as to the over all direction we are looking for. Main issue is with the brain as waves bears some image issues due to the fact that there is a public fear from how cellular radiation influence our health and if it does not cause brain tumors... Maybe not using the head, or showing the mobile or measurement aspects is other ways would less of an issue. Thanks.
#112 has an interesting twist to it, we must admit it took us a few seconds to realize the sophistication in the left side ball completing the form of the letter M. We would love seeing some variation on this, maybe a little more obvious and also play with adding our slogan. Thanks!