MixologyLogo Design Contest

Logo Design Contest
Contests / Mixology

Mixology has selected their winning logo design.

For $500 they received 333 designs from 33 different designers from around the world.
1st
#330

Withdrawn

4th
#329

Withdrawn

5th
#326

Withdrawn

6th
#320

Withdrawn

7th
#324

Withdrawn

8th
#310

Withdrawn

9th
#309

Withdrawn

10th
#311

Withdrawn

New
#306

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#321

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#237

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#238

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#199

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#155

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#233

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#236

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#146

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#145

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#143

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#76

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#71

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#333

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#332

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#331

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#325

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#323

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#322

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#319

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#307

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#305

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#304

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#303

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#302

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#292

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#278

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#277

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#276

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#275

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#274

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#272

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#271

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#270

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#269

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#258

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#256

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#247

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#245

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#243

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#242

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#241

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#239

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#235

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#234

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#200

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#198

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#197

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#166

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#165

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#152

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#151
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Discussion

 
Could you please try using a different font in #71 and #72?

Thanks,
Matt
11 years ago
 
#76 is great, but I think there might be a bit too much detail in the bottle image to be on the navigation bar of an iPhone app.
11 years ago
 
#115 is nice. However, the bottle is shaped more like a large wine bottle than a booze bottle. Could you please reshape it to look more like this:

http://thumbs.dreamstime.com/thumblarge_441/1254413486vkEI75.jpg

Thanks,
Matt
11 years ago
 
In #150, please make the cap of the bottle spaced slightly above the rest of the bottle (like #146), so that it's like the dot of an i. I'd like the cap to be the same color as the rest of the text.

Thanks,
Matt
11 years ago
 
#155 is sexy! What if you made the bottle a little bit more narrow so that people have an easier time telling it's an "i"?
11 years ago
 
Also, the second line in #155 is really small & difficult to read.
11 years ago
 
Logo Designer
No worries, I'll get on it as soon as I can in the morning. About 8 hours :)

Kind regards,

Chris
11 years ago
 
Please try making the bottle look more like this:

http://thumbs.dreamstime.com/thumblarge_378/1237833306mKfr5G.jpg

Thanks,
Matt
11 years ago
 
#239 has too much detail for the small iPhone screen space of 320 x 44. The bottle would look more like a neck tie at that scale.
11 years ago
 
Hey, in #238, try using the orange, yellow, and red for MIX as done in entry #174. Thx
11 years ago
 
Logo Designer
Feel free to keep asking for alternatives :)

Kind regards, Chris
11 years ago
 
Please add the glow of the bottle from #244 to #246.

Also, could you try making the "ology" text have a metallic/chrome look to it? Thx!
11 years ago
 
#257 is definitely our favorite so far. The bottle looks kinda pixelated. Could you please recreate it from scratch with vectors, or have you done this already?

Also, it would be nice to see a few different color combos if you have the time...just to explore more options.

Finally, the second line is a bit too small. Perhaps you could increase the font size of "Drink Recipes" and put it down lower? It might look better with a less-condensed font, too.

Thanks!
Matt
11 years ago
 
Logo Designer
Hi there! It's vector already, it's just the very small size of image we have to work with. I'll see what I can do to clean it up.

Give me the evening and I'll sort out some more options.

Thank you,

Chris
11 years ago
 
What if you tried using a green, turquoise, blue combo for "mix"? Feel free to try other combos, too. Thx
11 years ago
 
Hmm, there isn't enough of a change in color between the letters. What if you tried green, yellow, and blue?
11 years ago
 
Logo Designer
No worries. Did you prefer the layout with the bottle up a little and the strap line directly under the title or the other layout with the strap line centred and dropped under?

Kind regards,

Chris
11 years ago
 
Logo Designer
Hmmm, I've just seen some designers kicking up about using the 'i' as a bottle. I had no idea about the other guys doing it. I just did what you wanted.

Let me know what you think of the new ones I just posted.

Kind regards,

Chris Emery


11 years ago
 
Don't worry about the "i" issue. The guy who made it is in a probationary period and wasn't allowed to submit new designs over the weekend before being approved by LogoTournament...which was a deal breaker for us since our contest ended on Sunday. I did, however, extend the contest another day.

I like the layout of #273 the best. However, the bottle is a bit too high now. Could you please create a skinnier, shorter version of it, while keeping the other text the same size and in the same position?

Please try a bottle of this shape:

http://www.joesdaily.com/wp-content/uploads/2011/11/jack-daniels-birthday-edition.jpg

Thank you so much!

Matt
11 years ago
 
Logo Designer
Not a problem. I'll sort this first thing for you tomorrow morning uk time.

Thank you for your patience.

Kind regards,

Chris
11 years ago
 
I created a quick little mockup here:

http://mixologyapp.com/img/jd-bottle.png

...which contains a color combo I'd like to explore. I love the new shape of the Jack Daniel's bottle for the "i", but it'll definitely need to be redone using vectors (as you know, of course). Also, my white bottle lacks detail.

Hmm, maybe you could add some slight gradients to the M and X as well?

Thanks,
Matt
11 years ago
 
Logo Designer
No worries. I'll play around with it tomorrow for you. Thanks for the composition. I'll look forward to picking up again with you tomorrow.

Cheers
11 years ago
 
...or maybe these colors:

http://mixologyapp.com/img/jd-bottle2.png

Hell, I don't know. I'm sure you'll come up with something magical. :)
11 years ago
 
Logo Designer
I will do if these other designers get off my case! There's some fella saying I copied him and saying if I split the prize money I won't have to withdraw my designs.::

Sigh. I'll come come back to you tomorrow on it.
11 years ago
 
Dammit. Is it illusion from India? He couldn't even submit any damn entries this weekend, even though the contest was ending on Sunday. That is B.S.

I'll contact L.T. about this right away and get it handled for you.
11 years ago
 
Logo Designer
No it's a guy called denzu, claims he was first to have an 'i' bottle design but I've looked into it and his earliest one is after my earliest one so I've politely let him know... I remember why I haven't been on here in 3 years now!

I'll let you know if there are further developments.

Chris.
11 years ago
 
Logo Designer
Apparently his number 15 is what he's referring to. I have no energy for a drawn out procedure which I think is where it's heading... If you want to say something then be my guest...
11 years ago
 
I've written LT twice now, demanding that you receive all of the prize money.

Please don't stop improving the logo. I'll get this straightened out.

A liquor bottle is definitely an obvious concept for a cocktail app, which is fair game according to the code of conduct.

Besides, his #15 design was absolutely atrocious and monotonous...and had far too many bottles--in bizarre places.
11 years ago
 
Here's a third color combo for ya:

http://mixologyapp.com/img/jd-bottle3.png

I kinda like it cuz it has all the colors of citrus fruit.

Thanks,
Matt
11 years ago
 
Logo Designer
No worries Matt,

I'll be on it ASAP for you.

Kind regards,

Chris
11 years ago
 
Looking great, Chris! Please duplicate #288 but use the exact colors (and position of the colors) from the mock-up I made:

http://mixologyapp.com/img/jd-bottle3.png

...that is, green, yellow, orange (note that this is a much brighter green).

Then for the yellow bottle, could you please darken it rather than highlight it? You know, the details you added to the top and sides of the bottle. I realize that highlighting bright yellow wouldn't be a nice contrast. :)

Thanks!
Matt
11 years ago
 
In #286, the light source is pointing up from down low, placing a shadow on the top of the bottle. In this scenario, please reverse the direction of the gradient on the "ology" text.

Thanks,
Matt
11 years ago
 
Logo Designer
Hi Matt,

Just uploaded three more for you. I've changed the shading and the colours for you.

#292 and #294: These brighter colours you asked for are only achievable in RGB not CMYK. I'm not sure how much you know about the difference but RGB is used to illuminate pixels in devices like phones and monitors and CMYK is used in print. There are colours you can make in RGB but can't achieve in CMYK and vice versa. The colours you've asked me to make in 292 and 294 are only achievable in RGB. You can display them on your phone but you'll need to turn down the luminosity when using it for print.

Cheers,

Chris
11 years ago
 
Ah yes, CMYK. I forgot that printers don't dig RGB. May I see the closest match in CMYK colors for #292 and #294?
11 years ago
 
Logo Designer
No problem, uploading now.

Kind regards,

Chris Emery
11 years ago
 
Oops. What do you propose I do when printing #299 on white paper? I don't think the yellow will work very well in that situation. Crap. I love those bright colors.

I guess I could stick some kind of dark glow or stroke around the "mix" portion.
11 years ago
 
Logo Designer
Take a look, I think we can put enough black in the yellow to make it bright and work. The glow might make it look a little cluttered.

Cheers Matt,

Chris
11 years ago
 
Looks like we're gonna go with #283. Please the following:

1) Try to make the bottle more interesting. Maybe more detail and add the glow back to the bottom.
2) If you can brighten the blue and green letters using CMYK colors, that might be good.
3) Please try adding a bit of a gradient to the MIX so that it jives with the OLOGY.

Thanks,
Matt
11 years ago
 
Logo Designer
Hi Matt,

Just posted two more. They are the same but one is larger so you can see the bottle detail. Let me know!

Got a message from LT telling me to split any reward (assuming I'm going to win!!). I've replied to them so we'll see what happens. Just thought I'd keep you abreast. Don't blow a fuse, I'm sure I can handle this amicably.

Cheers Matt,

Chris
11 years ago
 
#308 is definitely our favorite. My business partner would love it if you could make the bottle more interesting or "cooler looking."

Perhaps you could add a darker patch to the bright blue center of it? Maybe an abstract iOS kind of curvy shine to it that's the color of the blue X? Here's an example of what I mean:

http://mixologyapp.com/img/home.png

Sorry to hear that about LT. I fought hard for you.

Thanks for all your hard work.

Matt
11 years ago
 
You could also simply try making the "m" blue just like the "x." Then the bottle might not need anything more.
11 years ago
 
Yeah, it looks cool...cool as ice! :)

http://mixologyapp.com/img/ice.png

...but if you could make the "m" have the same gradient as the "x", I think it would be perfect.
11 years ago
 
...or perhaps make the "x" have the same gradient as the "m" (rather than the other way around). I think that would make it look like ice even more.
11 years ago
 
This reminds me of a banner ad I made a while back. To make it, I just modified any icy template I found online:

http://mixologyapp.com/img/banners/Mixology_640x100.png
11 years ago
 
Logo Designer
Just popped 2 up there. I'm going to bed now but I'll be back first thing tomorrow if you want to leave your feedback on here for me.

2 different types of gloss / ice shading for you to check out.

Kind regards,

Chris Emery
11 years ago
 
Logo Designer
Sent two more!

Cheers,
11 years ago
 
Looking GREAT. We're having a hard time deciding between #309 and #310.

What if you were to put the bottom glow of the bottle in #307 into that of #309 and #310?
11 years ago
 
Logo Designer
I've put them together and something new to look at if we're going down the ice route.

To keep you up to speed, I've put in an offer to hopefully stop this all going to the court thing and becoming a complete pain in the arse for everyone. I don't wish to stitch you up and I don't want this dragging on.

This is all assuming I'm going to win of course which it seems the other parties involved have all taken for granted!

Cheers Matt, I'm around for the next few hours if you want to play with any other style :)

Chris
11 years ago
 
Regarding #311, I love the way the color & detail of the bottle make you wanna grab it. However, how do you think #310 and #311 should look on white? Maybe you could try darkening the bottle in #311 just a touch?

Yes, you're going to win. :)

11 years ago
 
Woah, was denzu actually talking about going to court? Sorry that happened, dude.
11 years ago
 
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