I really like everything about that - do you think you could add color in there with the same type of shading. Maybe try a few different shades of blue or different shading ideas with some color. I can't really picture what would look best so I apologize I'm not able to provide better insight. The road looks great as black with white lines. The font looks good. Let's just see if we can get some color in there.
Thanks for your positive and constructive feedback (in fact road going around the M was your idea). I will work to add some color without striking it out of balance.
We're pretty close here - I think I would just like to see some different changes just to see what they look like. Some ideas I have are below:
#23 - Lighten up the "mile" and "auto repair" so it stands out more - maybe all white. Keep the blue theme. change "we go the extra mile" to gold in one revision, leave the other one white as it stands. Do you think you could also do the shading of blue in #21 on the background of #23?
#21 - all white background - no shading. Change the "auto repair" to keep same shading pattern as "mile".
If you can think of anything else, your insight would be much appreciated. Very nice work
Here are a couple of entries in line with your request. Of course I test much more combinations during process and post only the strongest ones. As you seem to know pretty well what you are looking for - feel free to name the elements which still don't work in line with your idea and I will keep on looking.
As I'm leaving today for my country sculpting studio and won't be available for revisions till Sunday I'm posting a couple of entries with small changes in colors and shading to give you more detailed choice.