Here is the initial idea I came up with, after reviewing your design brief. I wanted to create something bold and eye-catching to go on the side of your trucks, that wasn't too busy or hard to see from far away.
Hi, Would like to have something a little simplier. Looking for a symbol of some sort that can brand the company with the Mike Counsil Text large since that is how or original logo was.
Thanks for relaying that info, Mike. See if this is more in line with what you are hoping for!... The crest could stand on it's own on business cards, hats, etc. for when the whole logo+name wouldn't work.