At the moment I don't think this is bold or brash enough. Snowboarders are generally a bit cheeky with attitude and the small Snowboarder image seems 'a bit quiet' and doesn't convey a feeling for age or the outdoors at the moment.
This concept is worth exploring further and might work. I like the boldness of the logo but your Snowboarder looks a bit young\athletic and there's no sense of the outdoors activity yet. Can you develop this idea further - maybe some different colors as well?