This new design incorporates my existing "pixel" design with a new type treatment. I feel the type should sit in a way that supports the icon and should not 'compete' with it. Therefore I've gone for something clean and modern. The icon is the hero and communicates the creativity, the type is the solid and stable base which represents the business entity - although it still has a look of modern, cutting-edge leadership about it.
If too much color is brought into the type the whole design loses a focal point and balance, which is so important in this design.
(This comment references Entry #616)