marketing companyLogo Design Contest

Logo Design Contest
Contests / marketing company

marketing company has selected their winning logo design.

For $400 they received 183 designs from 32 different designers from around the world.

Withdrawn

Prefers others.
#15

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#14

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#13

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#9

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#8

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#3

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#2

Discussion

 
Client
Ponamx, Thanks for entering.

While the restart button graphic is interesting and fits with the tag, I think any primary visual should relate to the brand name as opposed the slogan as the slogan may change over time.

I feel like there are too many "green" logos out there right now as so many brands attempt to wrap themselves in the popular green/environmental ethos. Being green is not really a big aspect of Jumper Cable.

Given the importance of the slogan in communicating what Industry we're in (marketing), I think the slogan needs to be more prominent.
14 years ago
 
Client
#9

Ponamx,

I like the red better than green. It seems a little too orange/brown. It strikes me that a pure red button in that context might signal stop or alarm. Is there another color or tone that creates some visual interest?

Also, the slogan needs to be more prominent.

John@Jumper
14 years ago
 
Client
#8 The logo needs to work first and foremost in a horizontal application. The words "Jumper Cable" need to have visual prominence over any visual device.
14 years ago
 
Client
#14

Ponamx,

I prefer your upper and lower case versions of the brand name over this.

Thanks,

John@Jumper
14 years ago
 
Client
#15

Ponamx,

It feels like there's too much going on in this version with all the different color type. I'm not sure the slogan needs multiple colors either. I still wish the tone in the restart symbol looked more red and less orange/brown. I'd be open to see other color and tone ideas for the restart symbol (other than enviro green).

Thanks again,

John@ Jumper
14 years ago
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