#27 I like the shortening of the name and think it is catchy the fact that the .com begins at the i of the Online word. Nor sure about the graphic - not sure what it conveys but it is catchy.
#27 I just looked at the graphic again and got it :-) I like the fact that it shows a graph, with the house being one of the graph elements and the magnifying glass over it....! Currently our branding is a solid blue background and white text...wondering what this would look like with a solid blue background?
#27, #67, #66 Still like the clean lines of the graphic in this one, although we had some feedback last night from friends that it made them think that it was an increase in money (for us) rather than showing the data elements so perhaps changing the arrow component of the data element...?