MUCH bolder and more unified name coupled with an intuitive graphic needed.
Some specifics: Any animal will probably tip us visually over into the nature conservancy or wetlands management space. The whale's tale definitely takes us there. This is also a bit feminine I think.
I know you're just doing your stretching exercises here. [smile]
Think standing out on signage at a trade show booth; readable (or at least intriguing) at ten feet, embroidered on a polo shirt; or instantly eye-catching and recognizable on a magnetic vehicle door sign or vinyl lettering on our boat ...