I think we need a shape or a geometric stacking or something to give this interest. The words alone won't carry it (they're actually kind of boring!) and I'm afraid the wave illusion is being used by many of our competitors.
Mark - Glad to work with your contest, let me know if I am getting on the right track with the new one [# 34] your feed back is right on: simple & to the point. Thanks, Bryan [theB]
I don't think the waves in #17 are working. We see too much of that with other vendors in this business.
But a compass as in guidance and "managing" is a nice tie-in (#34). It also works with the nautical theme.
Maybe you could generate some spins on that?
We're kind of small potatoes, though, so often will have to use a B&W version ... so I'd work away from the complicated gradations and stay with more solid shapes and colors.