One of our competitors is the Waterway Guide (www.waterwayguide.com). You should go look at their website and male sure we don't look anything like them. [smile]
They are using a similar sans serif font and the type looks the same.
I wonder if the logo and the slogan could "stack" more (meaning equal width)? I'm trying to figure out how we'd actually use it (letterheads, business cards, t-shirts, mugs, etc.) and I think a rectangle versus a top hat shape might be better. What do you think? Does the slogan get too small and difficult to read? Or with some type changes, etc. would it work? L.M.K.
I think it's important to remember that the slogan is a flexible part of the design. In a application where the vertical space is limited, it might be appropriate to move the slogan to the right or remove it or place it elsewhere on the piece. Small applications Such as business checks I wouldn't use the slogan or add the slogan to the texts. On business cards, you might want to write out the company name, under it the slogan, perhaps on a dark background.
That all said, I'll try a few other options for you, including stacking the tag. I didn't like it the first time I did it, that's why I didn't submit. Still it might be a good option for some applications.
I really don't know how this "ranking" and "not interested" metaphor is supposed to work.
But, unfortunately, I think it may mislead someone (and that someone could be you or me) into believing a concept is still alive if it's really not. That and Diana and I are trying not to hurt anyone's feelings. So we're probably leaving too much in the "ranked" column.
Remember, this is all new to us so please forgive our blundering.
Here's what I'd like to do and how you should interpret the next round of sorting:
1. If it's ranked, it's still alive and I assume you are working and improving that design along the lines of what we've either publicly or privately commented. I also assume you are generating new concepts because, so far, NO ONE IS WINNING. We are not satisfied with even the leaders (high rankings) ... otherwise we would have ended the contest earlier versus extending it. Make sense?
2. Otherwise, it's in the "not interested" column. Earlier, crcdesigns explained to me how to re-order everything at the end of the contest so as many people as possible get credits, and the leading designs all get ranked in the appropriate order (see above post). Never fear, I will absolutely do that at the END of the contest.
3. But for now anyway, the ranked entries are too clogged and they also aren't putting enough fire into either of us. Me, to drill down and focus on designs that could win the contest, and you to abandon concepts that shouldn't really be ranked and not competitive ... when bringing forth a new concept would serve you better.
So please do not be insulted when some concepts go quickly into the not interested column. Let's both communicate and focus on the potential winners!
And by the way, thanks once again everyone for all of the hard work and patience you're demonstrating,