Managing the WaterwayLogo Design Contest

Logo Design Contest
Contests / Managing the Waterway

Managing the Waterway has selected their winning logo design.

For $350 they received 584 designs from 77 different designers from around the world.

Entries by
MaTe

Withdrawn

New
#252

Withdrawn

Prefers others.
#256

Withdrawn

Prefers others.
#255

Withdrawn

Prefers others.
#254

Withdrawn

Prefers others.
#207

Withdrawn

Prefers others.
#206

Discussion

 
mtw
Client
VERY striking!

I think you should keep working this idea and should also propose another concept or two. The reason I say this is we both like this concept "in theory" but are having a hard time seeing it work right now.

In other words, the paper boat idea is really cool ... but how to make clearly defined, how to integrate with type (name and tag), and how to pull off in 4-color, 2-color, B&W, grayscale, positive, and reverse are all reasonable questions ... and doubts.

Some specifics:

1. The paper boat is dramatic but seems a bit like a clown or jester's hat also.

2. Legibility of tag line is weak right now.

3. Dark (left) side of boat is getting lost in ring.

4. Is rotated angle too severe?

5. Is boat too perfect? Hand drawn (and white?) look versus drafting/CAD style?

6. Small wavelets versus straight lines of the sea?

See what I mean? Lots of areas to explore ...

I hope this helps,

Mark

14 years ago
 
mtw
Client
this post just went up ...

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Hi Folks,

I really don't know how this "ranking" and "not interested" metaphor is supposed to work.

But, unfortunately, I think it may mislead someone (and that someone could be you or me) into believing a concept is still alive if it's really not. That and Diana and I are trying not to hurt anyone's feelings. So we're probably leaving too much in the "ranked" column.

Remember, this is all new to us so please forgive our blundering.

Here's what I'd like to do and how you should interpret the next round of sorting:

1. If it's ranked, it's still alive and I assume you are working and improving that design along the lines of what we've either publicly or privately commented. I also assume you are generating new concepts because, so far, NO ONE IS WINNING. We are not satisfied with even the leaders (high rankings) ... otherwise we would have ended the contest earlier versus extending it. Make sense?

2. Otherwise, it's in the "not interested" column. Earlier, crcdesigns explained to me how to re-order everything at the end of the contest so as many people as possible get credits, and the leading designs all get ranked in the appropriate order (see above post). Never fear, I will absolutely do that at the END of the contest.

3. But for now anyway, the ranked entries are too clogged and they also aren't putting enough fire into either of us. Me, to drill down and focus on designs that could win the contest, and you to abandon concepts that shouldn't really be ranked and not competitive ... when bringing forth a new concept would serve you better.

So please do not be insulted when some concepts go quickly into the not interested column. Let's both communicate and focus on the potential winners!

And by the way, thanks once again everyone for all of the hard work and patience you're demonstrating,

So here goes ...

Best, Mark

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14 years ago
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