This logo references the graphic elements of navigation and electronic charting without becoming literal. The type is authoritative but approachable. The logo is simple and straightforward in its presentation; it will work well in 1-color executions (black) as well as when reversed out in white. Thanks!
Neat idea but I think grafikus is working this angle already. See his (hers?) concept #105.
Think standing out on signage at a trade show booth; readable (or at least intriguing) at ten feet, embroidered on a polo shirt; or instantly eye-catching and recognizable on a magnetic vehicle door sign or vinyl lettering on our boat ...
A compass can work in a design but because it's so overused in this business you'll have to do something REALLY different to pull it off. I don't think the depth soundings will help ... they most likely only distract.
But overall, although I see immediately what you're doing, I think it's still more "decorative" versus "informative."
Our story needs to be reflected in our logo:
- small, upcoming self-publisher in the boating industry - provides cruising guides (books that tell you how and where to go in your boat) - new player (younger, exciting, current information, uses high-tech and innovative methods for data gathering and presentation)
Let's blow this one up also and try some new ideas altogether!
Thanks, Mark
p.s. A lot of people asked that I don't bin things in the "not interested" column unless they are "horrible. Not a problem, I'll start ranking again ... with low rankings meaning what they mean and our dialog mainly taking place by post. Recognize that I do have a problem in that LT does not tell me when you have posted to this page. I only get notification with a "private message."