MaltitudeLogo Design Contest

Logo Design Contest
Contests / Maltitude

Maltitude has selected their winning logo design.

For $375 they received 101 designs from 10 different designers from around the world.

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#56

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#55

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#54

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#53

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#52

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#51

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#44

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#43

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#42

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#41

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#40

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#38

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#34

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#33

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#32

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#31

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#29

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#26

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#24

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#23

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#15

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#14

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#4

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#1

Discussion

 
Client
Nice job incorporating beer and barley into the design. It's a good start, but I think we're looking for something a bit edgier. I think you're on to something with the oranges and brown in the palate. Good work!
11 years ago
 
Logo Designer
Thanks for the feedback, I've had a second attempt based on that, let me know what you think.
11 years ago
 
Client
I really like your direction on Entry 15. The distressed look, font and color choice on the logo is spot on. The fact that you're still able to incorporate glassware is key, butI think I'd like the glass to look a little funkier. I'm not crazy about the red background color, and it would be great if there was a standalone object in the logo that could be used for simple branding? There's a store I've been to that I like a lot. http://www.aleyeahbeer.com/files/4912/7696/0864/Ale_Yeah_Logo1.jpg

Obviously we need to be unique, and I think you're on the right track with that
11 years ago
 
Logo Designer
Thanks for the update, here is a new one ... do you have any reference for the type of glass shape you might like to see? My inspiration was cycling - you know a sort of old bike logo emblem that you would see this sort of thing:

http://www.flickr.com/photos/a7design1/6741820701/
11 years ago
 
Client
Can we keep the brown outline and lines above and below letters, and defined beer head from 23 but maintain the shape of 15? Also, if we could dial down the bubbles just a little bit.
11 years ago
 
Logo Designer
I left the text off a couple to show how this could be used as a standalone element ... also can use different colour version for wines.
11 years ago
 
Client
Liking the revision. Thanks for being so responsive with this. It's really helping me dial in what I want. Can you use the type and font from entry 29 in entry 31? And also if you could bring the bubble size down just a little bit.
11 years ago
 
Logo Designer
Not a problem - the feedback really helps .. revised #34
11 years ago
 
Client
Can we try this with a glass shaped like the 4th and 5th in this picture? And I prefer it written as Craft Beer & Wine
http://clubugly.com/wp-content/uploads/2012/09/choosing-the-right-beer-glass.jpg
11 years ago
 
Logo Designer
I have a question relating to the above (before I sleep for the night!) - do you mean incorporate a glass into the design, or use a glass shape as the outline for the shape of the whole design?
11 years ago
 
Client
I'd like to see a glass shape as the outline.
11 years ago
 
Logo Designer
Ok no problem - leave it with me and I will be back with updates tomorrow :)
11 years ago
 
Logo Designer
Here are the couple from your references that I think work best ... let me know if you would like to see other variations.
11 years ago
 
Client
Okay. I like the way the head is displayed on 41. Can we take the shape of 43/44 and kill the flare at the base? I'd like to make that a little more abstract. The flare makes me think college beer pong. Use the head from 43 and maybe even have a little foam runoff down the left side
11 years ago
 
Logo Designer
Ok, got it, no problem - see #51
11 years ago
 
Client
I kind of had more of this visual on the glass - http://worklabs.com/wp-content/uploads/2012/10/shaker-pint.jpeg
11 years ago
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