I really like the direction that you are taking this, but I wonder if it is too cartoony. I would like to try something a little more classy and with distinction. I want our store to be a destination with class, but not snobby. Thanks for the input.
We're cyclists as well, so it's easy to correlate this with cycling. We want to be viewed as a premium shop. Sometimes less can be more. Look at Rapha - http://www.rapha.cc/ We're looking to incorporate the product, but in a clean way that gets the message across without being overwhelming.