Mallery FinancialLogo Design Contest

Different between #759 & 760 is, slightly darker version blue in #760 and tree remain same color as #759. If you wish to see more variations in colors i can send you, please let me know.

Thank you.

Please check these color variations, i will send you few more variations in different color.

Thank you.

This is looking good.

Would it be possible to see a lighter shade of color in the tree? Maybe leave Mallery, the tagline, the circle, and the ground all the existing color, but lighten the tree? Not dramatically.

My goal is to keep the logo to 2-color (black plus one Pantone). So maybe the tree could be a lighter version of the same Pantone color used in Mallery and the tagline?

I suspect, though, that a lighter version of the same color might not look right. Please feel free to play around with color. I like the existing logo, but I just wonder if we couldn't get a little more variation, a little more interest. There's something about the current version that looks a little flat (sorry, I don't mean it to sound harsh -- just that the blue is already dark, combined with black gives an overall muted impression).

Free free to play around with other color combinations, too.

Thanks.

Firstly hope everything to be normal with you.
Please check revision Entry #752. If you need any changes in these please let me know.

Thank you.

First, I apologize for not being more responsive, but I was feeling unwell yesterday and last night. I'm getting a Covid test later this afternoon. :-(

Consensus on this side it to go with the original tagline, Financial Planning and Investments. Please restore that tagline to this version (#739).

"Financial" still looks bigger than "Mallery." Could you please adjust the size so they look at least the same size? It's possible they are mathematically the same size, but that the optics make Financial look bigger than Mallery. If they are technically the same size, please adjust them anyway. If anything Mallery could be a little bigger than Financial. (Note: I really like the stair step up on the right and don't want to lose that!)

Thanks!

Thank you.

Haha. Excellent. Thank you!

Please check revisions,

Entry #735 / 736 First update, and #736 - start out thicker at ground.

Entry #737/738/739 - Tagline changes to Entry #735.

If there you like to see any adjustment in these please feel free to tell me.

Thank you.

Taglines:
- I'm considering going bolder with the tagline (not boldface -- changing the message!).
- In addition to the changes I requested earlier, could I also see three new versions that showcase different tagline language?
1. Make Money Make a Difference
2. Make Your Money Make a Difference
3. Make Money Do Important Things

Thanks!

Sure, I will update it with these changes, and send you asap.

Thank you.

Thank you for those changes. The arc of the ground looks good. The placement of the tagline looks good.

I apologize if I wasn't clear about the treatment of Mallery Financial. Please make Mallery and Financial flush left. ("Ragged right" means that the right side is ragged, jagged, not aligned.) I liked the way it was before, with a stair step on the right side.

The circle around the tree: Thank you for opening that up, but I think we lost something in the process. The original circle (#440) looks more dynamic.

For communication purposes, let's talk about the circle as a clock. The top is 12:00. Rightmost most side is 3:00. Leftmost side is 9:00.

In #440, the outer line at top (12:00) shoots off and up just a little bit, like it's trying to break free. I liked that. And the outer line that start just to the right of 12:00 and goes to about 2:00 had a different (heavier) weight then the inner one (the inner one that goes 2:00-4:00). That also was very also good. This current circle looks more uniform, more symmetrical. I prefer the variations in #440. Can we restore the dynamism of #440? I like the variations. They add energy. Nature is not symmetrical.

Is it also possible to make the outer line that starts at the ground on the left (7:00) start out thicker and then taper down a bit. It might give the impression -- like a tree -- of being firmly rooted in the ground, and then becoming lighter as it reaches toward the sky.

Thanks!

(I'm thinking about changing the tagline wording. New wording may come today.)

Please check Entry #727 / 728.
#728 - I have little moved the tagline. Please let me know your suggestion.

Thank you.

This is nice. Solid.

Fine-tuning. Please consider the following as starting points, take the general idea and see what you can do with it, what makes sense, what works/what doesn't work.

1. The font in Mallery almost looks smaller than Financial. Probably an optical illusion caused by the shapes (and airiness) of the characters in each word. Still, that may be a visual perception regardless.
1a. The size of Mallery may need to increase a little, and/or the size of Financial decrease a little.
1b. I started to suggest adjusting the word sizes up and down make them the same length and therefore a box. Then I thought, NO! I really like the ragged right. It's balances by the circle at left, and keeps the whole effect more natural. And structurally, it works because the stairstep up on the right builds like a pyramid -- solid. So as you increase/decrease fonts, please try to preserve that rag right.

2. Mallery and Financial seem to have a little extra white space between them, extra leading (space between the lines). If you closed them up it might help tighten things up.
I'm thinking these are very slight fine-tunings, not major changes. Just looks a tiny bit loose between Mallery and Financial.

3. One way to reduce the white space between Mallery and Financial is the keep Mallery where it is and move Financial up a little.
3a. That would not only reduce the white space between Mallery and Financial, but would also create more white space between Financial and the tagline.
3b. Arrange it so that the baseline of Financial is just above the level of the ground that the tree sits on. right now, the bottom of the "F" is about the same level as the ground under the tree. Lift Financial so that there's some space below the F relative to the level of the ground.
3c. Then extend the arc of the ground just a little to the right -- enough to create the suggestion of a line under Financial and a graphic element separating the tagline below from the company name above.
3d. Many many logo designs use a horizontal line to separate the company name and the tagline. That's common. This logo is organic. It's alive. It has gesture. Maybe subtle changes like these can make the logo really special.

4. Your call, but I might reposition the tagline, shift it right just a little to give it some breathing room relative to the arc of the ground. It's pretty tight against the left side of the ground.

Summary
If we take the righthand side of the ground under the tree and extend it to the right, under the word Financial, we could use it as if it were a line, or rather a suggestion of a line -- then position the tagline so that it's well spaced in that context (element below, then the "line", then element above).

Just fine-tunings.

Keep the arc of the ground arced; don't let it go straight like a boring horizontal rule. Extend it along the same curve just a bit farther to the right, maybe until it starts to curve too much downward -- and just long enough to provide a suggestion of a line separating the two elements. But the two elements won't be separated, they will still be connected by white space to the right.
The whole look would be very organic. Kind of an earth and sky thing.

There are some ideas.

I want to talk about color too, but let's look at structure first.

Thanks tmark!

Please check the updated version, Entry #724. If you like to see further adjustment / changes to this, please feel free to tell me. By the way, I checked Journey Tree Financial Logo, I guess there is no similarities in these. Please let me know your suggestions.

Thank you.

Thanks for the note, I will start working on this and send you the updated version asap.

Thank you.

To clarify, what I am looking for is a symbol of sustainability. As described in the Brief, we are committed to socially responsible values, global sustainability, and transformation of the economic and social systems.

Here's another thought, to help add distinction between myself and Journey Tree and to solve another problem.

Many website where I can upload my picture or logo tend to be oriented to square spaces. Uploading a long (wide) image like this logo could force it to be shrunk down, potentially to an unreadable size. What if you were to stack Mallery and Financial vertically (Mallery on top of Financial), which might allow the tree graphic to be a bit bigger, and then have the tagline span the length from left to right (from under the leftmost part of the tree to the rightmost under Financial). It would "square" the logo a bit. Might make it more flexible for online applications. And perhaps be more different from Journey Tree's.

There is much to like about the current design, but at the risk of breaking things or asking you to do a bunch of work and we revert back to this one, I'd like to explore some variations.

First, the tree.
- I like it. Could be more interesting? A more pronounced trunk? I love the curve in the trunk, but worry it's not visible at smaller renderings. Part of me wants to see some white space in the leaf portion of the tree (instead of solid), but then I think that will make it too busy.

- The ring around the tree. I love the wispy curves, they parallel and they curve a little differently, they start and stop in different places. Again, I worry that nice effect will be lost at smaller sizes, or when seen from a distance. It's a nice feature. Can it be accentuated?

Second, the CONCEPT of the tree
- I have a colleague and friend here in town who owns a similar business (RIA), Journey Tree Financial. His logo looks disconcertingly like yours. See www.journeytree.com. What do you think? Too similar?

One comments I received about your logo was that it was "cozy and Oregon, earthy." That's what I like about it. The tree clearly helps create that effect. But could another motif as well? Maybe a sprouting plant? As in, fresh green shoots of new growth (though not green).

I think working with the circle around the tree to make that hand-drawn feel more visible is a no-brainer.

Other adjustments to make the tree itself a but more interesting?

Beyond that, I'm unsure how to proceed. I want a logo that is distinctive and unique, but worry about Journey Tree's.

You are welcome.

Thank you.

Nice job. Thank you.

Please check entry #440. If there any adjustment needed here, please let me know.

Thank you.

Getting there. What I was hoping to see was the tagline spanning the entire distance, from lower far left under the tree (ground) to the lower far right under the end of the company name. The tagline would start left under the ground, and the company name (or the M) would sit near the right side of the ground. The company name may need to be re-sized/scaled to make everything fit proportionately.

Please check Entry #427 /428. If you wish to see any changes in these please feel free to tell me.

Thank you.

Can I see a version where the mark is nested left and the company to its right, with the tagline spanning the entire length underneath?