Love the simplicity of this design and the swooshy-thing, but the font feels a little too formal and stately. Also, I like the possibility of letter "t's" being crosses, but that one is a little too obvious and formal feeling.
I like the placement of the words, with "generation" in the middle and the biggest. I'm thinking it would be cool if "Generation" was the same color as the swoosh, and then "this" and "next" were highlighted in a different color, while keeping "for" & "and the" in black.
So... 1. Play around with different fonts 2. Try incorporating a third color to highlight "this" and "next" and highlight "generation" the same as the swoosh.
Hey, I just got on your portfolio and got ideas from several of your other designs that could be awesome if you're up for it:
1. "Carepoint" - I like the font and the swooshy thing. I think a similar swooshy thing in ours could communicate the whole "and the next" idea.
2. "Pathfinder Group" - like the simple logo to the left depicting a "path". Something similar for this could be good b/c it would communicate motion and the whole "and the next" idea.
3. "Reverse The Charges" - LOVE how the letter "R" forms an arrow that goes off into the future. Perhaps something like that could happen on the word "next".