Entry 23 is the best we have had yet. I do not like the use of stats or arrows as this says we are only a company that cares about finance, stats and upward trends.
The problem with Entry 23 is that it is too similar to our competitors at wwww.fundingtree.co.uk. We therefore cannot use a tree.
We are a finance company but one that looks at creating a positive change. We are not a bank or a traditional business.
The kind of thing I'm looking for conveys the social benefit of the company, the circular economy and the sharing economy that goes with it. Abstract symbols may work.