I really like the leaf handle, but the typography isn't dynamic, and the color palette is harsh. We're looking for subtler colors. Readability is also important, and yellow type is difficult to read. Also, the type is too close to the edge of the lunch box and needs a little more room to breathe. Finally, could you add ".com" to the title? Also don't care much for the change in green shades within the box. It makes it even more difficult to read the type. Why don't you try blue and black type in fonts that are highly readable but somewhat more artistic/memorable.