I manipulated the 'c' and 'd' so they would be the same element, just flipped. The gold and platinum effect is just the polish as the font style is unique and will stand as strong in a solid white or black.
One silverish and one gold ring interlocked together atop a clean, classic, bold font style. 'Fine Jewelry' can be added in a type face that compliments this one.
I manipulated the 'c' and 'd' to sort of mirror each other around the 'i' which gives the word a bit of a balance (sort of like the links of a watch band perhaps) and added the sparkle or star shape, contouring the top edge of the 'do', which to me symbolizes 'Lucido' with shine and brightness.
A nice, heavy, clean type face, one that looks well grounded and sturdy with a variation of the sparkle or star above it, this one in a circle, which gives them a mark they can use as a secondary logo.
I played off the shape of a diamond, and unlike a lot of jewelry businesses that over use the diamond image, this one hides it a bit, where it's not so in your face, a nice subtle icon that people will have fun finding. The 'D' is the primary diamond, but the 'L' ghosts the diamond shape as well.
On this mark I was playing off both the diamond shape as the 'D' and the 'L' in 'Lucido' being repeated throughout the name. This almost gives you a feel of a watch band if done right, or links in a bracelet.
Taking the same diamond shape and creating its illusion by only presenting the sides it gives the logo a look of a jewelry logo without being traditional or common. I repeated the same angles in the 'L' so the two elements tie in and balance the logo out over all.
This logo was influenced by another one I put together with a star formed by the contour of the 'DO' in the name. This one features the top facets of a diamond, a little more abstract. This icon can be a diamond here or designed to look like a crown or burst of light like a lens flare, cresting between the two letters. Lots of options.
I wanted to create an illusion of an infinite ring, like it's sort of turning inside out like an "Escher" style staricase or track. I used platinum and gold to separate the inside and outside edges which I hope almost appears to roll, to make you sort of visually follow it... The font was chosen b/c it matched up well with the thickness of the ring halves.
This is my only script logo submitted so far for this contest. The ring (made up of two intersected ovals) almost doubles as a halo, giving the name a high standard. I can see the name in black or navy on a soft cloud background.
Ring, doubled as a halo over the name. A taller font used here to represent an altitude, like red wood trees, rooted, established... I changed the color of one half of the ring so it looks platinum inside and gold on the outside.
This word mark is not legible and clear up front, but I wanted to create one where the diamond was hidden in the mark and the 'c' and 'd' give the opportunity being bisymetric when the 'd' is drawn with an open side.
The name portion of the logo can be done better and cleaner, but the concept here is this logo's strength. The font can be worked out from one of the others I submitted that work. The point here is a diamond coming out of the square (turned like a diamond). The arrow that is left once the diamond is cut from the square points upward and gives the idea of 'high' quality and growth, 'upper' crust, etc...