Hi sreekantg, Thank you for your new submissions. The idea with Tower Bridge looks interesting. We would like to see more colour suggestions. Please see these we like: http://bit.ly/QvMAK2 http://bit.ly/OBNTSt Could you please add more detail to the bridge (some of its original features)? It would be great if you tried different background colours, font colours and font variations. Thanks for adding the slogan, it looks much better when it's on the logo. We've updated the brief for the pictorial mark to have a mini-cooper or a black cab carrying a box. Please see if this gives you some new ideas. Thanks for your work!
We would like the pictorial mark to look more stylised. Please try to make it look like a drawing made with a few strokes. We would like our clients to remember our pictorial mark on its own, so it needs to look unique and bespoke, easy to distinguish without looking at the company name and the slogan.
Please review our brief, where we specified that we would like the car to be coloured with a Union Jack pattern and the colour combinations. The box needs to be tied with a packthread, and not tied to the car.
The top 3 things we would like to communicate with our logo: 1. excitement 2. reliability 3. accessibility/freedom of choice
We would like the pictorial mark to look more like a sketch. Here's the image we would like the logo based on: http://bit.ly/OI1Ulb
It's an old model of mini-cooper that we'd like to use. We like the road on the image, because it shows the car is in motion. Please make sure the union jack pattern is painted on the side of the car. Here's the layout we want: bit.ly/Psf5S5 Union Jack colours we want on the car: bit.ly/Ooa9BB
Here's what we would like the box on top of the car to to look like, but made to look like a sketch in line with the design of the car. We don't want a tag on the box, but possibly a wax seal or a postal stamp (if it doesn't make the logo look too busy) http://bit.ly/MAPE1w
Please change the colour of the font on the company name.
#22 looks more like it! Thanks for listening to us:) We have looked at more ideas for the pictorial mark. We have decided to replace the MINI Cooper (as cool as it looks) with the black cab, because of possible copyright complications. Please see this sketch for inspiration (we like the style and the brush stroke): http://bit.ly/Qy0afX
We like the outline of the bus: simple lines with the background inside and outside the bus of the same colour. Please try with this with the pictorial mark: the simplified outline of the car, the road, and the box in one colour and the same background outside and inside the pictorial mark. Please keep the Union Jack pattern in the same colours you did it in on the side of the car.
Colours: We can try to keep it simple, but bold by using - One colour for the background - 2nd colour for the outlines of the car, the box, and the road - Orange/ blue Union Jack - A different colour (not black) for the company name and the slogan. From your previous submissions we prefer the font from #17, but would like to see more font ideas.