Thanks for your idea of the box on wheels, it does make a lot of sense. However, it doesn't convey that we're based in the UK, and all the good things about it: quality, style, reliability. That's why we would like the box to be carried by a black cab. Please refer to the brief and the contest brief attachment images.
The font is very original, but it looks too young. We are targeting an audience of up to 60 y.o, so the font needs to appeal to them, too.
We look forward to more ideas from you. Many thanks!