With this design I've aimed to create something that is both modern and "alive" - whilst celebrating Camden's rich history. By using a typographic design it acts like a promotional item no matter where it is used - down small in a print ad or on a billboard. It's delivering a message. Not just acting as a logo for the location. It's communicating that it's a place full of life, ready for generations to come - to develop and make richer.
Your comment about the I love NY.... that resonated with me - I feel this logo needs to be more than just a logo, but a slogan, something people will identify with.
love the design and the simplicity. Please make Camden font larger and live smaller. Also, play around with the colors. Not crazy about the color combination.