We really like what you did with the type. This creates a very usable brandmark. Somehow, the leaf treatment seems too cluttered. It competes with the typography. Is there a way to lighten the way the leaf/leaves are presented? Are there other leaf shapes or placements within the arch that could work? Any other ideas or approaches are welcome. We are really enjoying this process. Thanks for working on this.
While everything you have done works and meets the criteria of a strong brandmark, we are drawn to simpler designs that have a lighter feel (more white space) and higher contrast. You are clearly very talented. Any new ideas are welcome. Thanks so much.