LilytonLogo Design Contest

Logo Design Contest
Contests / Lilyton

Lilyton has selected their winning logo design.

For $275 they received 138 designs from 15 different designers from around the world.

Withdrawn

New
#28

Withdrawn

Prefers others.
#81

Withdrawn

Prefers others.
#80

Withdrawn

Prefers others.
#79

Withdrawn

Prefers others.
#29

Discussion

 
Logo Designer
#28 / #29

Hi :) I wanted to keep the logo small and sophisticated so that it could be used in any format. #28 has a fleur di lisle pattern in the background. Thanks for your time & consideration.
josh
12 years ago
 
Logo Designer
Thanks for the rank. :) Just wondering if there was anything I could do to improve the logo for you? If so, please let me know. Thanks!
josh
12 years ago
 
Client
Hi Josh, thanks for your comment. I like your design quite well, but I know it just isn't quite "it" yet (none of the designs are yet). I'm honestly not quite sure what to suggest, maybe adding a flower (a lily) instead of the fluer de'lis in the background? I'm not sure. Please just continue to be creative. Thank you!
12 years ago
 
Logo Designer
Hi :) Here are some new entries. Looking through the ranked entries (my own included) the brand name is becoming a little "muddy" over the pink background. (although - it's possible that it's just me staring at my own entry for too long!) Also - I don't feel like the lily aspect was coming across strong enough to emphasize the brand.
Obviously, flowers add to the FEEL of the brand, but making the lily clear will add to the feel as well as the actual BRAND itself. You don't want customers thinking "I loved that cute bear she had - I remember the tag had flowers on it." It's better to actually use the images to reinforce the branding like this: "I loved that cute bear she had - the tag had a lily on it - oh yeah - LILYton. That's right." In situations like these, your product is the most memorable thing - the tag/name is secondary, so making it visual will help. You already have a great name because a lily is easy to remember and the name lilyton sounds like a quaint place that all these plush animals would come from. The key will be to make that name stick!

My thoughts for making that name stick is to strip away the excess and focus on the name / image together. The Victorian elements are present WITHIN the images, rather than slapping them AROUND the images. I would also like to point out that the type has been customized, making it uniquely yours. I drew this lily in an engraved, Victorian style (similar to what you'd find in a Victorian-era field book of flowers)

Thanks again for your consideration & time :)
josh
12 years ago
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