Entry #5 - i like the platinum and black.
Entry #12 - the reversed 'E' in Equity looks good, but i think we may want a logo that matches this text.
Entry #10 - just doesn't look right, it looks like JE not 'LE' maybe a combination of Entry #5 and Entry #10 logo.
Entry #9 - looks a little 'budget' - this has to look really high quality, high end. sharp, crisp, High deffinition