This is a cool start. Would love to see some dark reds in there, and less detail in the cowboy / bull. The cowboys free hand should be up in the air. One holding the bull, one freely up in the air. Would like to see “LIFE BY THE” in all caps, and make the gritty treatment you added in the bottom left more consistent throughout the logo. Maybe add some dirt and grass line at the bottom too? Would like to see a version with a border too.
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