Thank you. We really do want the logo in whole to be a luggage tag. This is our identity that we have had for 30 years and want to update our existing concept. Everyone, please have a look at our existing logo images in our brief. So, not a logo that has a tag in it, but a tag shaped logo. Thanks again!
#8 is an improvement. It feels a bit young for us (the colors and the font). Our demographic is upper middle income, 40+ y.o. travelers. If you can make it more sophisticated, and try a leather tag with blue and/or green trim. Thanks.