I've uploaded two versions of the design. With and without your tag line. Both are in theme with your old logo, but more modern. Interested in your feedback. Thanks for your time.
Andrei, Thanks for submitting your designs. We like the graphical feel to them. Can you make the “since 1978” on the ribbon of #64 a more formal font? Show the tag line below the logo in a simple, readable san-serif. And make the strap brown, like #62, rather than green. On the green ribbon, which we like a lot, smooth out the gradation from light to dark. We will look forward to seeing your revisions.
Thanks for the feedback. Glad you like it. I've submitted these two variations. Smoothed out the gradient on the ribbon (which looked odd indeed), made the strap brown, changed the typeface from a scrip font to a simpler one and added the tagline beneath the main logo, in both caps and normal formatted text.
Andrei, On #66, we would like to try dropping the ribbon on top, replacing the string through the hole of the tag with a ribbon, and putting "Est. 1904" on it. This may make the overall design cleaner. (And yes, we are changing the date to 1904, the year we were originally established.) Also, please post a copy in black and white so we can see how it would look in a newspaper ad. Thank you, Liebers Luggage
Submitted two more versions. #71 with the ribbon removed, and another tag added and #72 is how it will really look on paper. Pure black an white, as newspapers don't accept gradients, grays, shines, etc (from what I know).