BRIEF UPDATE 21 June 2015: 1. Lever & Bloom Coffee – What’s in the name? (the word ‘coffee' should not be excluded from the name Lever & Bloom Coffee, exception – a pictorial mark). Lever stands for a lever in a traditional espresso machine (the one we have installed in the van is Izzo Pompei 2 Group Lever Espresso Machine). Bloom/Blooming is the industry term for ‘degassing’ freshly roasted and ground coffee prior to brewing. Thus the name Lever & Bloom Coffee tells that we serve hand crafted espresso based drinks and also have brewed/filter/drip coffee on offer (with a brew being installed inside the van later in the year).
2. Background: Could you please create a logo with a solid background colour/colour combinations so that we could decide what colour of the van works best with the colour of the logo.
3. We requested to avoid pink and orange in the beginning however now, having had a look at the entries, we think that green and brown or the combination of both would not look right printed/painted on the van (although we like green colour in the submitted entries on its own). Could you please try combinations of the following colours: dark blue. blue, teal, duck egg, coral (please have a look at the attached images of Acme Cups and Doughnut Vault Van – we would like to have something similar in terms of colour combinations). We also like when the colours/fonts are blurred, blackboard effects, and sketched/pencilled images.
4. Could you please also incorporate ‘Est. 2014’ words in the logo.
5. Coffee Flower/Latter Art (rosetta, heart, tulip) might be used as a pictorial mark however not obligatory. 6. Ideally the final logo should look like a stamp – round, square or rectangular shape.