The icons feel a little bit generic and don't represent anything that we do. The type treatment where "direct" is a bit smaller on #'s 15,16 & 17 is better than the larger treatment on the others.
Thank You for the feedback! I appreciate that. Just wanted connect these things, what mentioned in the brief (phone & email). Entry #4 presented L&D, so is like letterform mark too. But on the entry #7 you can see clearly handset and arrow inside. Two small arrowheads guiding to the > as direct. It was just my vision. If generic, then generic, Im very sorry. English isnt my native language, so I cannot explain whats represented on the other works. I hope, that You can find the right and good logo from this contest.
ah, ok I see the phone and the arrow in #7 now. Neat idea, but what is the green element?
Can we play around with the ideas in #7? Perhaps we could try having that icon larger and set to the left of the type? I like the idea of having some color in the type as well (white background with "Lead" being one color and "Gen" another color ). Also, how about moving "direct" under the text and right aligned?
Thank You for the very fast feedback! Yes, I can do that. (Are You really sure, that You want to see design element to the left? Its so overused place. Ok, yes, if the icon will be bigger, then its better place.) I will make changes. It takes a few minutes.
Well. Entry #31 in grayscale #38, BW #36 and monochrome on negative bacground #37 Then You can see, how it looks, if need to print without colors somewhere.