This concept is something fresh and different.
This icon 'le', being lower case, is quietly confident – it also represents a person with their arm up, leading. Whether or not you see this is irrelevant - I might be a nice training subject!
Anyway it breaks the norm and it's got a fun edge to it – I thought that what you said about not wanting to scare people off looking too corporate and hard edged that this might fit the bill.
(This comment references Entry #119)