Ball and arrow should represent growth but using potential that we already have. In symbol arrow was "made" from ball (it is graphical represented as a footprint on ball) that indicates that is possible to use resources that are available. Also "Crafting" somehow associate me with making something from new from raw materials.
Thanks for the feedback. I'm looking for the logo to help me tell my story to prospective customers. This is why I asked for your design idea background. Thanks!