I was basing my logo on something simple, clean, and powerful, without any embellishment or effects, similar to Dell and Fedex. I also incorporated an aviation symbol under the name, which will immediately make a connection to anyone in the industry, without over complicating anything
When looking for fonts, I had thought of using a serif font, but that makes it look too much like the logo for Buick, and I don't want to draw that connection.