Entry #4, which I have moved to Number 1 choice is on the right track. I like the depiction of growth with the upward moving bars (graphs) - the upward moving arrow, softly enclosed, which could mean nurturing.
Colours are nice - good to have some green and move away from traditional all blues. Having said that could I see a version of blue, particularly working with the different tones. Also, is it possible to somehow make the Accounting & Business Services a little larger without taking away from the Knox ?
I find myself steering away from the heavy logos - maybe this is the female influence - we are predominantly a female practice.
#7 is my next preferenc. Once again good to show the upward growth movement, as I see encased with nurturing. Visually #4 appeals a little more. I also like the different tonings of blue. I prefer the blue letters to the green.
It also depicts professionalism.
On reflection is it possible to show me a version demonstrating "growth" within the circle through vertical lines or graph instead of horizontal lines?
#36 - This is better where more emphasis is given to the Accounting & Business Services. "Knox" is our location - and is not meaningful on its own. It is important to highlight the words Accounting and Business Services - I don't know if it possible to highlight these even more without taking away from the logo. Could you also please show me this version where the bars are contained wihtin the arrows as in entry 4. Using predominantly blue with green as the secondary colour really appeals.
#43 I like the lengthened arrow better than the short version. Is it possible to incorporate our slogan "Helping small business grow and succeed" below the slogan
Hi "Ekobudis" . You are doing a great job - I had a look at your work for other businesses, and I love what you have done.
The larger 'KNOX" in #55 is probably better to accomodate more prominent wording of "Accounting & Business Services". Prefer the slogan in lower case.
I quite like the shading of the blue in Knox and the green, however have attached comments below of our web designer. Could you do a mock up of colours as he has suggested just to have a look at.
Comments by web designer:
"You are nearly there. The only thing is the colours. I would prefer a reflex blue colour (dark strong blue) with no fadeout effect. Maybe the ‘Accounting and Business Services’ could be a lighter shade of blue with the slogan in black?
The blue would be darker than my blue below but using a stipple effect you can have a lighter shade below the KNOX.
The slogan is so important because it talks to the graph. Colour wise you need to have a play because the blue and green are a bit of a clash. Maybe blue and black or a dark grey would be better.
I think the concept is right and you just need the finishing touches."
Thanks for that. You have done a wonderful job. I see this as my final shortlist now, and I getting feedback from staff members, clients and the web designer to help with my final decision.
Can we use the blue in #118 with the slogans in lower case - with examples of the black and the grey. I love the way you have extended the bars in this case - it brightens the whole logo and gives the arrow more of a sweeping uplifting effect.