The concept behind my logo is a custom font that uses an ! for the i in kidlets. Then the "k!" is reflected in the standalone star logo as well, which shows excitement towards the brand (as if to make one picture kids yelling "kidlets!" in anticipation of getting our great product(s).
I kept the logo as a one-color design, making it ideal for shirt tags and other materials. Also, this will keep printing and production costs easy and efficient for you as well.