a woredmark. a brand to be reconised. easy to remember. catch the eye. goes well as in international brand. it glows of trust and quality. and karma means destiny.. i didnt know that i means fire. but maby you are right..
We want to avoid word marks and go with symbols, as some word marks, such as this, gives off a different image, it looks more like a yoga studio sort of thing rather then an expanding company, Kama is fire in Fijian so different cultures same words different meanings, which is why we want the symbol in order to avoid any confusion about the companies origins, the only other chance of a word mark is if its giving off the feeling of an expanding company that is grounded in many different fields,