Of the 4 entries, I like # 2 best. Can the clock be more predominant? Under Air Conditioning - can you add "Refrigeration"? How will this logo show up small, like on a business card? Thanks- we like!
Hi Linda thanks for the feedback. I have made the clock bolder as requested, and increased the contrast of the word Air conditioning to make it stand out, as regards your question how would the logo look on a business card. Remember print can and should be much sharper and clearer then what you see on a web page, and the logo you are seeing at the moment is pretty much already as big as it would go on a bus card in fact it could probably go 10% bigger. So this logo would work well small.
Hi Brendan, I just got off the phone with my marketing manager with Nexstar. He was very impressed with the logo and where we are with it already. We both love the swish and the movement and contemorary feel. His point was to make the clock more interesting with either color or a more modern clock idea. I wonder how is would look if you made just the 4 dots (3,6,9,12) and added some color and maybe interesting hands. (hand tips a house and a building - to show residential and commercial.) Either way the snow flakes seem bunched up over the lower number and it could be that the snow flakes just need to be spread out a bit. If the 'J' in Just In Time was raised and at the arrow tip it would give you more room for a more clear font for the 'Air Conditioning' and 'Refrigeration' because the font on theose words is hard to read. We spoke a lot about the font and color of Just In Time portion and he suggested a different sceme with all light blue or all dark blue. What do you think? Is that do-able? Thanks, Linda
Thanks for the feedback, changes made as requested not sure if the building and house hands are working maybe it makes the logo too busy and we are trying to bring across too many concepts. However I could be wrong. let me know if you have any other ideas or anything you would like me to try.
Brendan, I really like where this is going. I am working with a marketing coach that I am waiting for him to look over the new designs. Although it is much better, I still think that the 'air conditioning' and 'refrigeration' still need to be more predominant or an easier to read font. Thanks so much for working with me, I'm excited to get this completed. I'll get back with you when I hear back from my coach. Linda
Brendan, When working with my marketing coach, we both agree that your design #9 is what we like. It has all the trigger points that I asked for and a very appealing logo. We still need to have the lettering easier to read and the name to 'pop'. Our suggesting was to make the lettering easier to read with cleaner lines. Plus his suggestion was to have more space to make the words jump out at you and could include moving the wording up so that the end of the arrow was pointing at the 'J' in Just In Time. Also, maybe the italic makes the letters too close. We would like to have the 'Just in Time' in black and the remaining in the dark blue. So if we can get the colors adjusted and the fonts changed we will have a winner. thanks, Linda
Brendan, Your logo that I liked so much got voted off. I am so sorry! Two designs were put in front of our team this morning. Your logo, the one of my choice that we worked on so dilligently - got declined. I'm so disappointed and I'm sure you are too. Thanks you so much for working with me and you have been wonderful to work with. And once again, thank you soooooo much. I wish things would have turned out differently, Linda