Hi , Vidi ,
Thanks for your input , Jumpia , was created kind of in the .com way to find something where I could find a free domain name close to Jump. After a while I started to see it like a "place" the place Jumpia , where you go to find Sports stuff and then especially jump ropes. So the way I see it jump ropes is one of the most cost efficient intense training methods and in Jumpias case the ambassador for the brand. Competitors could be basically any other sport brand , but of course there is not really a jump rope brand in that sense :)
With a little bit of luck and bottom up marketing maybe some people will start liking the jump ropes and then buy additional sport apparel , all having a nicely branded Logo on it coming from the place Jumpia.
kind regards
///Jonas